Category Growth Specialist

4 days ago


Lahore, Punjab, Pakistan beBeeStrategist Full time 15,000,000 - 20,000,000
Category Strategist

To drive long-term growth and increase market share, develop a category strategy that aligns with business objectives.

Key Responsibilities:
  • Lead the market-based planning process to foster category growth.
  • Develop and execute new product launches from inception to implementation.
  • Create a comprehensive category strategy document based on shopper behavior and market dynamics.

Primary Deliverables: Develop a structured shopper excellence program for the category, identify key channels, and recommend tailored category plans.

  • Contribute to the ICP process by identifying opportunities and potential action plans.
  • Recommend actionable in-store solutions based on shopper behavior understanding.
  • Evaluate adherence to company principles and policies.
  • Prioritize continuous improvement using data-driven methodologies.
Requirements:
  • Minimum 3 years of commercial experience.
  • Previous experience in Sales and/or Marketing is advantageous.
  • Demonstrable record of success in customer-facing roles.
  • Ability to motivate and develop team members.


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