Outbound Email Campaign Manager
4 days ago
Role Overview:
A results-driven Email Outreach Specialist is required to oversee the management of outbound email systems across various service businesses.
The ideal candidate will be responsible for developing and executing campaigns that generate high-quality meetings for the sales team.
Key Responsibilities:
- Manage cold email tools (Instantly, MailWizz, Apollo, etc.)
- Build and clean lead lists using Apollo, LinkedIn, and other tools
- Write, test, and optimize subject lines, hooks, and CTAs
- Monitor deliverability, reply rates, and meetings booked
- Own KPIs: open rate, reply rate, booked calls per campaign
- Work across 2–3 business units with unique value propositions
- Collaborate with copywriters and SDRs to tune campaign strategy
Requirements:
- 3-5+ years of experience in outbound email, lead generation, or performance marketing
- Strong written English (you will be writing/fixing A/B testing email copies)
- Strong experience using tools like Instantly, MailWizz, Apollo, Hunter, Google Sheets
- Data-driven mindset — test, learn, and iterate
- Bonus: experience in SaaS, B2B services, or agency environments
Benefits:
- Competitive base salary
- Monthly performance bonus tied to meetings booked = total revenue generated by SDRs
- Promotion pathway to Head of Growth Operations
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