Advertising Campaign Manager

2 weeks ago

Karachi, Sindh, Pakistan beBee Careers Full time
Ad Operations Specialist

Careem is revolutionizing the way people live and work in the Middle East, making it easier to move around, order food and groceries, manage payments, and more. Our vision is to simplify and improve lives by building an awesome organization that inspires.

This is a hands-on operations role where you'll manage the full campaign lifecycle—from trafficking and setup to monitoring, optimization, and post-campaign reporting. You'll work closely with product, analytics, commercial, and engineering teams to ensure every campaign delivers value to both the advertiser and the user.

Main Responsibilities
  • Manage end-to-end campaign setup, ensuring that targeting, placements, creative assets, and schedules are configured correctly and in alignment with campaign agreements.
  • Monitor daily delivery metrics and proactively address issues related to pacing, creative approval, or platform-level discrepancies.
  • Suggest and implement campaign optimizations based on performance data, such as adjusting placements, updating targeting criteria, or refining timing for maximum engagement.
  • Act as a central point of coordination between Sales, Product, Engineering, and Analytics teams, ensuring smooth and timely campaign activations.
  • Generate comprehensive post-campaign performance reports that highlight key metrics such as impressions, clicks, CTR, CPC, CPM, and overall effectiveness.
  • Collaborate with the Data and BI teams to automate routine reports and enhance the reliability and accessibility of campaign data.
  • Continuously improve operational workflows by identifying bottlenecks and updating SOPs related to QA, campaign setup, and troubleshooting processes.

Requirements
  • Bachelor's degree in Engineering, Business, Marketing, or a related field.
  • 3–6 years of experience in ad operations, campaign management, or digital media trafficking.
  • Familiarity with ad serving platforms (Google Ad Manager, Facebook Ads Manager) and campaign performance tools.
  • Advanced skills in Excel or Google Sheets; experience with Looker or Tableau is a plus.
  • Detail-oriented and organized, with excellent project management skills.
  • Ability to multitask and stay solutions-focused under pressure.
  • Strong understanding of advertising metrics and pacing logic.
  • Excellent communication and interpersonal skills, with the ability to coordinate across diverse teams.

What We Offer
  • Opportunity to drive impact in the region while learning and growing.
  • Work with great minds in a community of inspiring colleagues.
  • Explore new opportunities to learn and grow every day.
  • Flexible working arrangements, including remote work options.
  • Award-winning benefits package, including health insurance and fitness reimbursements.

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