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PPC Expert for Triple Play Sales

1 week ago

Lahore, Punjab, Pakistan Byte Busters Full time

At Bytebusters, we're passionate about harnessing the power of digital marketing to drive business growth. As a key member of our team, you'll be responsible for developing and executing high-performing AdWords campaigns tailored for Triple Play sales, focusing on lead generation and conversion.

Key Responsibilities:
  1. Campaign Development and Execution:
    • Develop and implement comprehensive AdWords campaigns that drive leads and conversions.
    • Conduct thorough keyword research, audience segmentation, and competitor analysis to inform campaign strategies.
  2. Performance Monitoring and Optimization:
    • Regularly monitor campaign performance metrics, including CTR, CPC, CPA, and Quality Score.
    • Analyze data to identify areas for improvement and optimize campaigns accordingly.
  3. Geo-Targeting and Messaging:
    • Leverage geo-targeting techniques to focus campaigns on specific U.S. states, cities, or ZIP codes with high sales potential.
    • Adapt messaging and offers based on regional market insights to enhance campaign effectiveness.
  4. A/B Testing and Reporting:
    • Conduct regular A/B testing on ad creatives, landing pages, and audience targeting to improve performance.
    • Prepare detailed reports on campaign performance and provide actionable insights for improvement.
  5. Collaboration and Communication:
    • Work closely with cross-functional teams, including sales, product, and design, to align marketing efforts with Triple Play sales goals.
    • Ensure seamless communication between teams to guarantee campaign success.
  6. Industry Compliance and Best Practices:
    • Ensure compliance with Google's advertising policies and industry standards.
    • Stay up-to-date with the latest AdWords features, tools, and best practices to maintain campaign excellence.