Head of Brand Strategy

4 days ago

Islamabad, Islamabad, Pakistan beBeeLeadership Full time $9,000 - $12,000
Brand Leadership Role

Drive strategic brand positioning with end-to-end execution of brand and communication strategies to strengthen brand equity and drive business growth across various strategic business verticals with a sharp focus on supporting the company's digital transformation and revenue streams.

  • Develop and implement a holistic brand strategy for various strategic business verticals in alignment with corporate vision, growth ambitions, and digital priorities
  • Strengthen brand positioning across all customer segments and products & platforms through consistent messaging and impactful campaigns.
  • Define and maintain clear brand architecture for all products, services, and digital verticals.

Integrated Communication & Performance Marketing

Lead the design and execution of integrated marketing communication plans. Oversee content strategy, creative development, and campaign execution for maximum reach and impact.

  • Drive digital-first communication strategies to reach evolving consumer segments and increase digital adoption.
  • Monitor market trends and customer insights and oversee content strategy, creative development, and campaign execution for maximum reach and impact.
  • Own performance marketing strategy to drive measurable customer acquisition, conversion, and retention.

Experiential & Customer Engagement Marketing

Plan and execute experiential marketing programs, events, and sponsorships that build strong connections with customers.

  • Integrate on-ground activations and brand experiences that amplify brand purpose and drive engagement.
  • Integrate experiential touchpoints with digital campaigns for 360° impact.

Digital Business Marketing

Partner with digital product and growth teams to design go-to-market strategies for digital products and services and scale digital revenue streams.

  • Create and execute customer acquisition, engagement, and retention campaigns for digital channels.
  • Run customer lifecycle campaigns for digital platforms, apps, and self-service channels.

Team Leadership & Stakeholder Management

Lead, coach, and develop a high-performing team of brand, communication, and digital marketers supporting various strategic business units.

  • Collaborate closely with internal stakeholders (product, digital, CX, commercial) to align marketing with business goals.

Requirements

Develops strategy to drive growth & customer delight, Deep understanding of sales/marketing funnels, customer lifecycle & marketing automation journeys, Deep understanding of customer buying journeys & filtering all business decisions through the eyes of our customer, Creative & persuasive content creation & distribution across a variety of digital channels, Performance measurement & analysis both online & offline

Qualifications:

  • Master's degree in marketing, Business, or related field.
  • 15 plus years of relevant experience with minimum 05 years at leadership level in brand management, communication, and digital/performance marketing in telecom, technology, or services sectors.
  • Strong knowledge of digital marketing channels, tools, and analytics.
  • Proven track record of leading cross-functional teams and managing agencies.
  • Excellent communication, leadership, and stakeholder management skills.

Benefits

Join us to be part of something transformative, someone who can play a critical role in driving our success. Together, we can empower millions more with the tools necessary to progress in an increasingly digital economy.

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