Digital Content Specialist

1 week ago

Karachi, Sindh, Pakistan beBee Careers Full time

Social Media Associate

About the Role

We are seeking a creative and data-driven professional to lead our social presence and paid campaigns across multiple platforms. The ideal candidate will be passionate about building engaging content, running high-performing Meta ads, and scaling digital strategies for B2C and SaaS audiences.

This role involves managing the social media content calendar, collaborating with designers, and leveraging AI tools to create compelling, on-brand content. You will also review and proof all content to maintain quality, tone, and consistency.

Responsibilities
  • Own and manage the social media content calendar across Instagram, LinkedIn, TikTok, and more
  • Collaborate with designers and leverage AI tools to ideate, plan, and coordinate compelling, on-brand content
  • Review and proof all content to maintain quality, tone, and consistency
  • Launch, manage, and optimize Meta Ads (Facebook & Instagram), including retargeting funnels
  • Analyze campaign and social performance to continuously refine strategies
  • Handle multiple accounts/brands with a distinct and consistent voice for each
  • Stay current with trends, platform updates, and content formats to propose fresh ideas
Requirements
  • 2+ years of hands-on experience in social media management and paid advertising (especially Meta)
  • Solid understanding of B2C marketing and/or SaaS audiences
  • Proven ability to manage multiple accounts and maintain high-quality output
  • Strong eye for content aesthetics, tone, and performance timing
  • Comfortable using tools like Meta Ads Manager, Canva, Buffer, Later, or similar
  • Experience working with content management systems
Nice to Have
  • Familiarity with AI tools for content creation or automation
  • Experience running TikTok Ads or LinkedIn Ads
  • Basic graphic design skills
  • Track record of successful retargeting campaigns and ad funnel optimization
Additional Information
  • Entry-level position
  • Full-time employment
  • Marketing and sales job function
  • Construction industry

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