Head of Category Development

17 hours ago


Karachi, Sindh, Pakistan beBee Careers Full time

About the Role:

We are seeking a skilled professional to lead our Trade Marketing efforts, focusing on creating impactful strategies that drive sales and market presence. As Head of Trade Marketing, you will be responsible for crafting category-specific plans, collaborating with cross-functional teams, and driving the development of consumer and channel insights.

Responsibilities:

  • Collaborate across marketing, sales, and e-commerce departments to define and execute category-specific strategies.
  • Translate brand strategies into dynamic customer marketing plans, creating a strong presence in stores.
  • Drive the development of consumer and channel insights through thoughtful research, informing our category strategies.
  • Lead annual planning, using your deep understanding of business goals to craft compelling channel strategies.
  • Own new product launches, overseeing sales materials and in-market implementation of the 4Ps.

The Experience We're Looking For:

- Solid experience in sales or marketing with a track record of turning plans into successful marketing actions.

- Analytical thinker, adept at using data for forecasting and making informed decisions.

- Excellent communication abilities, capable of thriving in a dynamic environment.

- Entrepreneurial spirit, with a keen sense of business and commercial mechanics.

- Proficient in building partnerships and influencing decisions, with a consultative approach to selling.

What We Offer:



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