IT Training Product Marketing Specialist

7 days ago

GulshaneIqbal Town, Pakistan beBeeProductMarketing Full time 4,200,000
About Our Ideal Candidate

We are seeking a seasoned marketing professional to spearhead our product marketing efforts for online IT training products. The ideal candidate will possess a strong background in product marketing and a passion for revolutionizing education through technology.

Key Responsibilities:
  • Market Analysis and Strategy: Collaborate with the product team to understand industry trends, competitive landscape, and customer needs within the online IT training sector.
  • Product Positioning and Messaging: Define clear and compelling value propositions for our training offerings.
  • Go-to-Market Planning and Execution: Partner with product development teams to plan and execute successful product launches and feature releases.
  • Content Creation: Work with the content marketing manager to create impactful marketing content.
  • Sales Enablement and Support: Provide sales teams with necessary tools and resources to promote and sell our online training products.
  • Performance Analysis and Optimization: Monitor and report on key performance metrics to evaluate the effectiveness of marketing campaigns.
Requirements
  • Bachelor's degree in Marketing, Business Administration, Education, or related field.
  • 5-7 years of experience in product marketing.
  • Strong understanding of digital marketing principles and techniques.
  • Excellent English communication and presentation skills.
  • Proven track record of developing and executing successful marketing campaigns.
  • Passion for education, technology, and innovation.

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