DV360 Programmatic Media Buyer

8 hours ago


Islamabad, Islamabad, Pakistan beBee Careers Full time
Job Overview

We're looking for a seasoned Programmatic Media Buyer to join our team. As a key member, you will be responsible for developing campaign plans and strategies, analyzing performance metrics, and monitoring campaign goals from remote.

Main Responsibilities:

  • Develop a comprehensive buying strategy for each campaign, considering ad formats, user targeting, SSPs, bid strategy, and more.
  • Set up and launch programmatic campaign buys, ensuring seamless execution.
  • Analyze performance metrics and make data-driven decisions to optimize campaign performance.
  • Monitor live campaigns and adjust delivery to meet pacing goals, optimize toward CPI/CPA goals, and iterate on strategy as needed.
  • Collaborate with third-party vendors to create custom audience segments and work with the Programmatic Partnership Manager to monitor and adjust campaign inventory as needed to meet goals.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Advertising, Computer Science, or a related field.
  • Minimum 2 years of experience in Programmatic Media Buying and Campaign Management in mobile advertising, with experience in arbitrating performance campaigns (especially in DV360).
  • Advanced skills in data analysis and mathematics, with expertise in Microsoft Excel.
  • Familiarity with third-party ad serving technology, digital analytics tools, and reporting with real-time bidding experience.
  • Excellent problem-solving and communication skills, with a strong attention to detail and ability to tackle complex problems.
  • Entrepreneurial approach to media buying, with the ability to think creatively and develop innovative solutions.
  • Fluent English skills (written and spoken) – essential.
  • Experience with Google Data Studio – an asset.
  • Timely communication of successes, failures, and escalations to line managers.
  • Preference for availability during European working hours.


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