
Programmatic Media Buyer Job Opening
9 hours ago
We're seeking a skilled Programmatic Media Buyer to develop campaign plans and strategies, analyze performance metrics, and monitor campaign goals from a remote location.
Main Duties:
- Develop a comprehensive buying strategy for each campaign, taking into account ad formats, user targeting, SSPs, bid strategy, and more.
- Set up and launch programmatic campaign buys, ensuring smooth execution.
- Analyze performance metrics and make data-driven decisions to optimize campaign performance.
- Monitor live campaigns and adjust delivery to meet pacing goals, optimize toward CPI/CPA goals, and iterate on strategy as needed.
- Work with third-party vendors to create custom audience segments and collaborate with the Programmatic Partnership Manager to monitor and adjust campaign inventory as needed to meet goals.
Requirements:
- Bachelor's degree in Marketing, Communications, Advertising, Computer Science, or a related field.
- Minimum 2 years of experience in Programmatic Media Buying and Campaign Management in mobile advertising, with experience in arbitrating performance campaigns (especially in DV360).
- Strong skills in data analysis and mathematics, with expertise in Microsoft Excel.
- Familiarity with third-party ad serving technology, digital analytics tools, and reporting with real-time bidding experience.
- Excellent problem-solving and communication skills, with a strong attention to detail and ability to tackle complex problems.
- Entrepreneurial approach to media buying, with the ability to think creatively and develop innovative solutions.
- Fluent English skills (written and spoken) – essential.
- Experience with Google Data Studio – an asset.
- Timely communication of successes, failures, and escalations to line managers.
- Preference for availability during European working hours.
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