Marketing Strategy Lead

6 days ago


Karachi, Sindh, Pakistan Eximus Education Full time
Company Overview: Eximus Education is a UK-based tutoring company that aims to shape the future of education.

Job Description: We are seeking a Deputy Marketing Manager to join our Karachi office in DHA. The ideal candidate will have at least 3 years of marketing experience, especially in digital marketing, content creation, and brand strategy. They should be hands-on with digital ads, including Meta, Google, TikTok, Snapchat, and LinkedIn Ads. Strong skills in social media marketing, content writing, and design thinking are required to craft compelling campaigns. Familiarity with marketing automation and CRM tools like Zapier and HubSpot is also essential. A sharp eye for detail and excellent verbal and written communication skills are necessary to manage multiple projects simultaneously.

Key Responsibilities: Execute marketing strategies and digital marketing campaigns to drive key business KPIs. Develop high-quality content for various marketing channels, including brochures, newsletters, social media posts, email campaigns, videos, podcasts, webinars, articles, and blogs. Coordinate with internal and external stakeholders around the world to ensure seamless execution of marketing deliverables. Conduct market research on the tutoring and EdTech industry, staying updated with trends and best practices. Support the Head of GTM with daily tasks and assist in creating detailed marketing performance reports.

Why Join Us: Work with a mission-driven social enterprise that is shaping the future of education. Develop and refine your marketing skills in a fast-paced, high-growth environment. Gain hands-on experience in the EdTech industry and contribute to meaningful projects.

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