Chief Brand Strategist

4 days ago


Karachi, Sindh, Pakistan beBeeBrandLeader Full time

The Director of Brand Strategy is responsible for driving brand equity and portfolio growth.

  • They will lead a team of professionals, overseeing end-to-end brand strategy and executional excellence across all channels.

Key Responsibilities:

  1. Develop strategic plans to drive brand differentiation and relevance.
  2. Cultivate consumer insights to shape brand positioning and communication.
  3. Lead annual brand initiatives with clear growth targets, media strategies, and consumer activation.
  4. Analyze and optimize marketing budgets for maximum ROI.
  5. Foster a culture of insight-driven decision-making and marketing excellence.
  6. Oversee digital strategy and consumer engagement across platforms.
  7. Collaborate closely with cross-functional teams for seamless execution.

Qualifications & Experience:

  • MBA in Marketing or Business Administration
  • Minimum 15 years' experience in Brand Management roles, with 5+ years at senior leadership level in Nutrition, Consumer Health, or FMCG sectors.


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