
Chief Brand Strategist
4 days ago
The Director of Brand Strategy is responsible for driving brand equity and portfolio growth.
- They will lead a team of professionals, overseeing end-to-end brand strategy and executional excellence across all channels.
Key Responsibilities:
- Develop strategic plans to drive brand differentiation and relevance.
- Cultivate consumer insights to shape brand positioning and communication.
- Lead annual brand initiatives with clear growth targets, media strategies, and consumer activation.
- Analyze and optimize marketing budgets for maximum ROI.
- Foster a culture of insight-driven decision-making and marketing excellence.
- Oversee digital strategy and consumer engagement across platforms.
- Collaborate closely with cross-functional teams for seamless execution.
Qualifications & Experience:
- MBA in Marketing or Business Administration
- Minimum 15 years' experience in Brand Management roles, with 5+ years at senior leadership level in Nutrition, Consumer Health, or FMCG sectors.
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