B2B Lead Generation Expert

4 days ago

Lahore, Punjab, Pakistan beBee Careers Full time
Descriptions 2:">

About the Job

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We are seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing Google Ads campaigns aimed at B2B lead generation and business growth.

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The ideal candidate will have expertise in Google Ads campaign management, B2B lead generation, and digital marketing strategies. You will collaborate with the marketing team to design strategies, optimize PPC campaigns, and report on performance metrics to ensure the effective achievement of KPIs.

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Key Responsibilities:

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  • Develop and implement Google Ads (Search, Display, Video, etc.) strategies tailored for B2B lead generation and conversion.">
  • Focus on generating high-quality B2B leads through targeted PPC campaigns. Continuously optimize campaigns to maximize lead volume and conversion.">
  • Manage Google Ads campaigns, including keyword research, budget allocation, ad copy development, A/B testing, and bid management.">
  • Analyze market and competitor trends to identify opportunities for campaign optimization and performance improvement.">
  • Track and report on campaign performance using Google Analytics and Google Ads Manager. Provide actionable insights to improve campaign effectiveness.">
  • Optimize landing pages, ad creatives, and targeting strategies to improve conversion rates and overall campaign ROI.">
  • Work with the content and design teams to align ad creatives, landing pages, and overall messaging with brand objectives and audience needs.">
  • Monitor and adjust PPC budgets to maximize performance within set parameters, ensuring that campaigns are cost-effective.">
  • Share knowledge and best practices with the internal team regarding Google PPC and lead generation in the B2B space.">
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Requirements:

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  • Proven experience in Google Ads campaign management, including Search, Display, and Video ads, specifically for B2B lead generation.">
  • Strong understanding of B2B marketing techniques, with a track record of generating leads and increasing conversions via Google Ads.">
  • Proficiency in using Google Analytics, Google Ads Manager, and other marketing analytics tools to track campaign performance and provide insights.">
  • Experience in running A/B tests for ad creatives, keywords, and landing pages to optimize for better performance.">
  • Bachelor's degree in Marketing, Business Administration, or a related field (or equivalent practical experience).">
  • 3+ years of experience in Google PPC campaign management with a focus on B2B lead generation.">
  • Solid understanding of B2B sales cycles, lead generation strategies, and performance-driven marketing tactics.">
  • Expertise in Google Ads, Google Analytics, and Google Tag Manager.">
  • Fluent in English (written and spoken).">
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What We Offer:

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  • A competitive salary and benefits package.">
  • Opportunities for career advancement and growth.">
  • Flexible work arrangements, including remote work options.">
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How to Apply:

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  • Please submit your resume and examples of successful Google PPC campaigns or case studies that demonstrate your skills and experience."]

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