Growth Strategist for Digital Acquisition

2 days ago


Lahore, Punjab, Pakistan beBee Careers Full time

User Acquisition Manager Role

We are seeking a strategic and analytical professional to drive the growth of our user base across all apps. This role demands a strong understanding of digital marketing and user acquisition tactics, as well as excellent collaboration skills.

Key Responsibilities:

  • Develop Acquisition Strategies: Design and execute comprehensive user acquisition strategies to drive app installs and engagement by leveraging various digital channels.
  • Campaign Management: Plan, launch, and optimize multi-channel acquisition campaigns across platforms such as social media, search engines, display networks, and mobile advertising networks to maximize ROI.
  • Analyze Campaign Performance: Monitor and analyze campaign performance using key metrics (CPI, CPA, LTV, ROAS) to ensure efficiency and effectiveness in driving user acquisition.
  • Budget Optimization: Allocate resources to maximize return on investment (ROI) through data-driven decision making.
  • Market Research: Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends, informing user acquisition strategies.
  • Collaboration: Work closely with the marketing, product, and analytics teams to align acquisition efforts with broader company goals and objectives.
  • Performance Reporting: Prepare detailed reports on user acquisition performance, providing insights and recommendations for continuous improvement.
  • Innovation: Explore and test new acquisition channels, tactics, and technologies to drive growth and engagement.
  • A/B Testing: Implement A/B testing strategies to optimize creative, messaging, and targeting for better campaign performance.


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