Senior Digital Marketing Specialist

12 hours ago

Lahore, Punjab, Pakistan beBeeDigital Full time 8,000,000 - 12,000,000

Meta Ads Performance Manager - We're seeking an experienced professional to drive business growth through paid social campaigns.

About the Role

This is a senior, fully remote position that requires maintaining a dedicated home office in Lahore. As a Meta Ads Performance Manager, you'll collaborate with a high-performing team across multiple departments and be held accountable for measurable business growth and marketing ROI.

Key Responsibilities:
  • Develop, manage, and optimize paid social campaigns across Meta platforms to generate high-quality leads and drive order conversions.
  • Own the full customer acquisition funnel—from audience targeting and creative development to landing page optimization and sales handoff.
  • Rigorously analyze campaign performance, including cost per acquisition (CPA), cost per order, and return on investment (ROI), using advanced tracking and attribution methodologies.
  • Collaborate remotely with Marketing Department, sales, and customer service teams to ensure timely follow-up and maximize conversion rates.
  • Implement A/B testing strategies for ad creatives, targeting, and landing pages to continually improve performance.
  • Prepare and deliver comprehensive reports on campaign insights, trends, and actionable recommendations to senior leadership, focusing on business KPIs and revenue impact.
  • Remain up to date on Meta Ads innovations, platform changes, and best practices to maintain a competitive edge.
Requirements
  • Minimum 5 years of hands-on experience managing Meta (Facebook/Instagram) ads for lead generation and order conversion, preferably within service-based or local business sectors.
  • Proven success in optimizing campaigns for business results, with clear examples of achieving substantial order and revenue growth—not just lead generation.
  • Expert proficiency in Meta Ads Manager, pixel/event tracking, custom and lookalike audiences, and attribution models.
  • Strong experience in full-funnel optimization, including landing page and sales process alignment.
  • Advanced analytical and reporting skills; ability to translate data insights into actionable business strategies.
  • Meta Blueprint Certification or similar credentials preferred (may be substituted by exceptional experience).
  • Proficiency with CRM and lead management tools is a strong plus.
  • Excellent communication, collaboration, and organizational skills; demonstrated ability to work within a large, cross-functional team.
  • Must have a private, dedicated, and fully equipped home office in Lahore with reliable high-speed internet, up-to-date computer, and a quiet environment suitable for professional work.
Benefits

This role offers a unique opportunity to work remotely and make a significant impact on business growth.

The ideal candidate will possess a strong understanding of Meta Ads and a proven track record of driving business results through paid social campaigns.

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