Solar Energy Link Building Specialist

6 days ago

Lahore, Punjab, Pakistan beBeeSearch Full time

About Uni Solar (Uni Group of Technologies):

Uni Solar, a part of Uni Group of Technologies, is a leader in the solar energy industry, committed to providing innovative and sustainable energy solutions.

We are seeking a skilled SEO Guest Post Specialist to join our dynamic team and enhance our backlink strategy by acquiring high-quality guest posts and link insertions.

The successful candidate will be responsible for executing link-building strategies focused on guest posts, link insertions, and acquiring paid backlinks.

Key Responsibilities:

  • Guest Post Acquisition: Reach out to relevant websites and blogs to acquire high-quality guest post opportunities that align with our niche (solar energy, renewable energy, sustainability).
  • Link Insertion: Identify opportunities for paid link insertions on relevant websites, ensuring the quality and relevance of each backlink.
  • Backlink Strategy: Develop and execute link-building strategies with a focus on improving organic rankings and domain authority.
  • Budgeting and Planning: Plan and budget campaigns, ensuring cost-effective link acquisitions. Evaluate websites for link opportunities based on criteria like DA (Domain Authority), traffic, and niche relevance.
  • Vendor Management: Collaborate with vendors, negotiate pricing, and track the ROI of paid link placements.
  • Campaign Performance: Track the effectiveness of campaigns using tools like Ahrefs, SEMrush, and Google Search Console. Report on progress and results to the SEO team.
  • Competitor Analysis: Research competitors' backlinks and guest posting strategies to identify new link-building opportunities.

Requirements:

  • Minimum 3 years of experience in SEO, with a focus on guest posting, link insertion, and backlink acquisition.
  • Proven experience in executing successful campaigns and acquiring paid backlinks.
  • Familiarity with campaign planning and how to allocate resources effectively for link-building initiatives.
  • Familiarity with SEO tools like Ahrefs, SEMrush, Moz, and Google Search Console.
  • Strong understanding of criteria for selecting backlink opportunities, including website authority, traffic, and content relevance.
  • Excellent negotiation, communication, and outreach skills.
  • Ability to manage multiple campaigns and work towards goals.
  • Knowledge of SEO best practices and strategies to avoid penalties.

Preferred Qualifications:

  • Familiarity with managing campaigns and working with SEO teams.
  • Strong understanding of algorithm updates and their impact on link-building strategies.
  • Familiarity with content marketing and digital PR strategies.
  • Familiarity with vendor management and relationships.
Job Overview

The successful candidate will have the opportunity to develop and execute a comprehensive link-building strategy, driving growth and improvement for our online presence.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Solar Electric Power Generation

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