
IT Industry Outreach Expert
1 day ago
About this role
We are looking for an IT Industry Outreach Expert to join our team. As a key member of our sales department, you will be responsible for identifying, attracting, and engaging potential clients through LinkedIn.
Job Description
As an IT Industry Outreach Expert, you will be responsible for developing relationships with decision-makers and driving leads that convert into business opportunities.
Key Responsibilities
- Lead Generation Strategy:
- Develop and implement LinkedIn-based lead generation campaigns tailored to B2B IT markets.
- Identify and engage key stakeholders such as CTOs, CIOs, and other decision-makers.
- Targeted Outreach:
- Use advanced LinkedIn tools (e.g., Sales Navigator) to research, target, and connect with potential clients.
- Send personalized and professional connection requests and follow-up messages to nurture leads.
- Content Utilization:
- Collaborate with the marketing team to share valuable content (blogs, whitepapers, case studies) that engages prospects.
- Leverage LinkedIn ads, InMails, and organic posts to boost lead engagement.
- Data Management:
- Maintain and update a comprehensive database of leads and contacts.
- Track progress using CRM tools to ensure consistent follow-ups and conversions.
- Performance Optimization:
- Monitor the effectiveness of lead-generation campaigns and suggest improvements.
- Analyze key metrics (response rate, connection rate, lead quality) to optimize outreach.
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