Digital Campaigns Manager
2 weeks ago
A dynamic and creative Email Marketing Specialist is needed to develop and execute effective email marketing campaigns that engage our audience, nurture leads, and drive conversions. The ideal candidate will be responsible for generating leads, managing all aspects of email marketing, from strategy and segmentation to design, automation, and performance analysis.
Key Responsibilities:- Develop targeted email marketing campaigns that align with company goals and brand voice.
- Create engaging email templates using best practices in layout, mobile responsiveness, and deliverability.
- Manage subscriber lists, ensuring proper segmentation for personalisation and performance.
- Design compelling copy for subject lines, body content, and CTAs.
- Manage automated email workflows (e.g. welcome series, re-engagement, cart abandonment).
- Monitor campaign performance metrics (open rates, click-through rates, conversions, etc.) and report findings.
- Conduct A/B tests to improve campaign effectiveness.
- Ability to generate leads and experience in email marketing or digital marketing roles.
- Proficiency with email marketing platforms (e.g., Brevo, Mailchimp, HubSpot, Klaviyo, Salesforce Marketing Cloud).
- Strong knowledge of email marketing best practices, deliverability, and compliance.
- Experience with HTML/CSS for email design is a plus.
- Excellent written communication and copywriting skills.
- Strong analytical skills and experience with reporting tools (e.g., Google Analytics, UTM tracking).
- A/B testing experience and knowledge of segmentation and personalisation strategies.
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