
Strategic Outreach Expert
3 days ago
We are seeking a strategic and executional professional to join our outbound team, drive pipeline growth, and align outreach with go-to-market (GTM) objectives in the Global Marketing Department.
Key Responsibilities:
- Develop and execute high-growth outbound strategies for various verticals including Manufacturing, Retail, Logistics, eCommerce, etc.
Cybersecurity: Define Ideal Customer Profiles (ICPs), craft outreach sequences, and set up automated campaigns using tools like Smartlead, Instantly, Apollo, Clay, and HubSpot. Manage pipeline tracking, lead qualification, and reporting via Power BI or CRM dashboards. Continuously test and optimize subject lines, CTAs, and touch-points across email, LinkedIn, and phone.
Qualification:
- 2+ years of experience in SDR, GTM, or Outbound Strategy roles (B2B SaaS/IT preferred)
- Proven success running large-scale outreach campaigns (100k+ monthly volume)
- Strong understanding of lead segmentation, funnel stages, and account-based strategy
- Hands-on experience with Smartlead, Instantly, Apollo, HubSpot, and LinkedIn Sales Navigator Familiarity with Power BI or similar tools for performance analytics
- Excellent written and verbal communication skills Ability to thrive in a fast-paced, collaborative environment
Required Skills:
- Experience targeting regions such as US, UK, Europe, and MENA regions.
- Knowledge of cold email compliance (SPF, DKIM, DMARC, warm-up protocols)
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