Digital Advertising Specialist

7 days ago

Lahore, Punjab, Pakistan beBeeAdvertising Full time

Job Title: Digital Advertising Specialist

We are seeking a skilled Digital Advertising Specialist to join our team. The ideal candidate will have hands-on experience managing international digital ad campaigns.

About the Role

This role involves planning, executing, and managing high-converting Facebook & Instagram ad campaigns for international clients. The successful candidate will develop and implement effective retargeting strategies to maximize conversions.

  • Main Responsibilities:
  • Plan, execute, and manage high-performing digital ad campaigns.
  • Develop and implement effective retargeting strategies to boost conversions.
  • Set up and optimize Meta Pixel, Conversion API, custom events, and server-side tracking.
  • Create campaign structures based on funnels (cold, warm, hot audiences).
  • Collaborate with design teams to guide ad creative direction and landing page structure.
  • Run A/B tests on creatives, placements, and landing pages to improve performance.
  • Continuously optimize campaigns to achieve key KPIs such as ROAS, CPA, CTR, and conversions.
  • Generate weekly reports with insights, learnings, and actionable suggestions.
  • Stay updated on Meta policy changes, algorithm shifts, and best practices.
Requirements

To be considered for this role, you must have:

  • Qualifications:
  • 2+ years of hands-on experience managing international digital ad campaigns.
  • Deep knowledge of Business Manager, Meta Ads Manager, Pixel setup, and Conversion API.
  • Proven results in lead generation, ecommerce, or service-based campaigns.
  • Understanding of audience segmentation, lookalike audiences, and funnel-based targeting.
  • Familiarity with tools like Google Analytics, Canva/Figma (basic design feedback).
  • Excellent attention to detail, time management, and ability to work in fast-paced environments.
  • Strong communication and reporting skills in English.
Preferred Skills

While not required, having experience with the following tools would be beneficial:

  • Bonus Qualifications:
  • Experience with Shopify, WooCommerce, or landing page builders.
  • Familiarity with third-party tools like Hotjar, Clarity, or tracking dashboards.
  • Ability to suggest/test CRO strategies (A/B tests, form layouts, headline changes).
What We Offer

In this role, you can expect:

  • Benefits:
  • A competitive salary.
  • The opportunity to work on global campaigns with real budgets.
  • An in-house setup with cross-functional creative support.
  • Growth path into performance marketing leadership.
  • A healthy and productive team culture.
Send your CV and portfolio to apply.

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