Senior Digital Advertising Specialist

6 days ago


Lahore, Punjab, Pakistan beBeeDigitalAdvertising Full time
Senior Digital Advertising Specialist

This role is focused on developing and executing effective digital advertising campaigns across various platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads.

  • Campaign Planning: Develop comprehensive campaign strategies that align with business objectives.
  • Target Audience Identification: Conduct thorough research to identify the target audience and create buyer personas.
  • Ad Creative Development: Collaborate with cross-functional teams to create compelling ad copy and visual assets that resonate with the target audience.
  • A/B Testing: Utilize A/B testing methodologies to refine ad creatives, copy, and targeting parameters for optimal performance.
  • Performance Analysis: Analyze key performance metrics to evaluate the success of advertising campaigns and optimize for improved results.

Requirements:

  • Degree: Bachelor's degree in Marketing, Advertising, Business, or a related field.
  • Experience: Minimum of 1 year of experience in digital advertising and performance marketing.
  • Skill Set: Proven experience as an Ads Performance Marketer or similar role, with in-depth knowledge of major advertising platforms, including Google Ads, Facebook Ads, LinkedIn Ads, etc.
  • Analytical Skills: Strong analytical skills, with the ability to interpret data and draw actionable insights for campaign improvement.
  • Communication Skills: Excellent communication skills and the ability to collaborate with cross-functional teams.

Benefits:

  • Opportunity to work with cutting-edge technologies and tools.
  • Collaborative and dynamic work environment.
  • Professional growth and development opportunities.


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