
Senior Digital Advertising Specialist
6 days ago
This role is focused on developing and executing effective digital advertising campaigns across various platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads.
- Campaign Planning: Develop comprehensive campaign strategies that align with business objectives.
- Target Audience Identification: Conduct thorough research to identify the target audience and create buyer personas.
- Ad Creative Development: Collaborate with cross-functional teams to create compelling ad copy and visual assets that resonate with the target audience.
- A/B Testing: Utilize A/B testing methodologies to refine ad creatives, copy, and targeting parameters for optimal performance.
- Performance Analysis: Analyze key performance metrics to evaluate the success of advertising campaigns and optimize for improved results.
Requirements:
- Degree: Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Experience: Minimum of 1 year of experience in digital advertising and performance marketing.
- Skill Set: Proven experience as an Ads Performance Marketer or similar role, with in-depth knowledge of major advertising platforms, including Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Analytical Skills: Strong analytical skills, with the ability to interpret data and draw actionable insights for campaign improvement.
- Communication Skills: Excellent communication skills and the ability to collaborate with cross-functional teams.
Benefits:
- Opportunity to work with cutting-edge technologies and tools.
- Collaborative and dynamic work environment.
- Professional growth and development opportunities.
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