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Email Marketing Strategist
1 month ago
At HR POD - Hiring Talent Globally, we're seeking a highly skilled Email Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing email marketing campaigns that drive engagement and conversion.
Key Responsibilities:- Email Campaign Development: Design and implement email marketing campaigns using Klaviyo and Mailchimp, including welcome series, abandoned cart, post-purchase, and other customer lifecycle campaigns.
- Email Automation: Develop and optimize email automation workflows to improve email deliverability and engagement.
- Email List Segmentation: Segment email lists and create targeted email campaigns to improve open rates, click-through rates, and overall ROI.
- Performance Analysis: Analyze campaign performance and provide actionable insights to improve email marketing strategies.
- Collaboration: Collaborate with the marketing team to ensure email content aligns with broader marketing strategies.
- Staying Up-to-Date: Stay current with the latest email marketing trends, tools, and best practices.
Requirements:
- Minimum 3 years of hands-on experience with Klaviyo and Mailchimp.
- Proven track record of creating and optimizing email automation.
- Strong understanding of email marketing best practices, including segmentation and personalization.
- Analytical mindset with experience using data to drive decisions.
- Proficiency in A/B testing and email performance analytics.
- Ability to manage multiple projects and campaigns simultaneously.
- Excellent communication and copywriting skills.
- Familiarity with email compliance regulations (CAN-SPAM, GDPR).
- Experience with eCommerce and retail email marketing.
- Basic knowledge of HTML/CSS for email design.