Digital Marketing Performance Optimization Specialist

5 days ago


Lahore, Punjab, Pakistan beBeeDigitalMarketing Full time $6,000 - $9,000
Performance Optimization Specialist">

Our ideal candidate will be responsible for monitoring, tracking, analyzing and reporting on performance on social media platforms using Facebook insights. Key objectives include increasing brand awareness, customer engagement and overall marketing effectiveness.

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Key responsibilities:

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  • Plan and execute all digital marketing initiatives including SEM, email, social media and display advertising campaigns.">
  • Conduct regular social media audits to ensure best practices are being followed.">
  • Manage ad campaign expenses, budgets and monthly costs in a way that minimizes waste and maximizes ROI.">
  • Collaborate with designers to improve user experience on ad creatives and run highly optimized funnels on Google and Facebook/Instagram Ads.">
  • Maintain a digital dashboard of multiple accounts and instrument conversion points to optimize user funnels.">
  • Brainstorm new and creative growth strategies and coordinate with the sales team to create marketing campaigns that drive results.">
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Required skills and qualifications include:

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  • ">
  • Proven track record of delivering successful digital marketing campaigns.">
  • Expertise in Facebook insights and ability to analyze large datasets.">
  • Strong analytical and problem-solving skills.">
  • Ability to work collaboratively as part of a team.">
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Benefits include:

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  • ">
  • A competitive salary and benefits package.">
  • Opportunities for professional growth and development.">
  • A dynamic and supportive work environment.">
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