Channel Operations Lead

1 day ago


Islamabad, Islamabad, Pakistan Zong CMPak Ltd Full time

Job Summary

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The Channel Operations Lead will oversee the end-to-end media buying process, including planning, negotiating, and executing media buys across various platforms. The role involves building and maintaining strong relationships with media vendors and publishers to secure the best possible rates and placements, as well as monitoring campaign performance and making data-driven adjustments to optimize media strategies and achieve KPIs.

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Key Responsibilities

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  • Manage the end-to-end media buying process, including planning, negotiating, and executing media buys across various platforms.\
  • Build and maintain strong relationships with media vendors and publishers to secure the best possible rates and placements.\
  • Monitor campaign performance and make data-driven adjustments to optimize media strategies and achieve KPIs.\
  • Work closely with the digital marketing team to integrate online and offline media for cross-channel synergies.\
  • Ensure campaigns are launched on time and within budget, tracking all aspects of media performance.\\


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