
Channel Performance Manager
5 days ago
iGate Technologies Pakistan is seeking a Channel Performance Manager to oversee and manage all aspects of channel performance. The ideal candidate will have a strong background in digital marketing and analytics.
Main Responsibilities:- Channel Performance Analysis: Analyze and report on channel performance metrics.
- Digital Marketing Strategy: Develop and implement effective digital marketing strategies to drive organic growth.
- Email Marketing Campaigns: Plan and execute targeted email campaigns to engage and nurture leads.
- Customer Journey Mapping: Map and analyze customer journeys to identify areas for improvement.
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Proven 2 - 3 years' experience in SEO and email marketing, with a strong focus on organic growth.
- In-depth knowledge of SEO best practices, including technical SEO, on-page SEO, and off-page SEO.
- Proficiency in using SEO tools such as Google Search Console, SEMrush, and Ahrefs.
- Strong understanding of email marketing principles, including list segmentation, A/B testing, and automation.
- Excellent analytical skills and the ability to interpret data to inform strategic decisions.
- Strong written and verbal communication skills.
- A passion for digital marketing and a desire to stay updated on industry trends.
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