
Senior Category Manager
3 days ago
About the Role
\We are seeking a Senior Category Manager to join our team. The ideal candidate will have 8-10 years of experience in trade marketing, brand management, or sales within the pharmaceutical or FMCG industry.
\The successful candidate will have a proven track record of successful trade marketing campaigns and promotional strategies. They will be responsible for developing trade marketing strategies, conducting market analysis and consumer insights, and working closely with trade teams to align marketing initiatives with business objectives.
\The Senior Category Manager will manage in-store marketing campaigns, trade promotions, and merchandising strategies to boost product presence. They will build strong relationships with distributors, healthcare professionals, and key industry stakeholders to ensure smooth execution of strategies.
\Key Responsibilities:
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- Developing Trade Marketing Strategies: Creating and executing trade marketing plans in line with the brand plan to enhance product visibility and drive sales in retail and distribution channels.\
- Market Analysis & Consumer Insights: Conducting research on market trends, competitor activities, and consumer behavior to optimize promotional efforts. Provide regular reports and insights to senior management on category performance, market trends, and key opportunities.\
- Sales Collaboration: Working closely with the trade teams to align marketing initiatives with business objectives and ensure effective execution to maximize sales and profitability.\
- Trade Promotions & Campaigns: Managing in-store marketing campaigns, trade promotions, and merchandising strategies to boost product presence.\
- Stakeholder Engagement: Building strong relationships with distributors, healthcare professionals, and key industry stakeholders. Act as a liaison between the trade and other departments (sales, marketing, supply chain) to ensure smooth execution of strategies.\
- Performance Monitoring: Tracking and analyzing the effectiveness of trade marketing activities using KPIs. Manage and track budgets for trade activities and promotions to ensure efficient spend and ROI.\
- Regulatory Compliance: Ensuring all marketing efforts adhere to pharmaceutical industry regulations and ethical standards.\
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