Programmatic Advertising Lead

7 days ago


Lahore, Punjab, Pakistan Freelancerprox Full time

Job Summary:

The Programmatic/Display Marketing Manager will play a key role in driving the strategy, execution, and optimization of programmatic and display advertising campaigns across various digital channels. This role requires hands-on management of campaigns via DSPs, audience targeting, and performance analysis.

Key Responsibilities:

  1. Develop and execute programmatic strategies that align with brand objectives and deliver measurable results.
  2. Manage campaign activation through DSPs, ensuring flawless execution and alignment with business goals.
  3. Negotiate, source, and secure media inventory with key partners, ensuring premium placements.
  4. Use data to refine targeting strategies and audience segmentation to enhance campaign performance and efficiency.

Requirements:

  1. 4-6 years of hands-on experience in programmatic advertising, with a proven track record of managing display, mobile, video, CTV, and audio campaigns across DSPs.
  2. Demonstrated experience in developing and executing programmatic strategies that align with brand objectives and deliver measurable results.
  3. Advanced proficiency in data analysis, campaign performance tracking, and optimization techniques.
  4. Proficiency in programmatic platforms, including Google Display Network (GDN), The Trade Desk, DV360, and others.


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