
Programmatic Advertising Lead
7 days ago
Job Summary:
The Programmatic/Display Marketing Manager will play a key role in driving the strategy, execution, and optimization of programmatic and display advertising campaigns across various digital channels. This role requires hands-on management of campaigns via DSPs, audience targeting, and performance analysis.
Key Responsibilities:
- Develop and execute programmatic strategies that align with brand objectives and deliver measurable results.
- Manage campaign activation through DSPs, ensuring flawless execution and alignment with business goals.
- Negotiate, source, and secure media inventory with key partners, ensuring premium placements.
- Use data to refine targeting strategies and audience segmentation to enhance campaign performance and efficiency.
Requirements:
- 4-6 years of hands-on experience in programmatic advertising, with a proven track record of managing display, mobile, video, CTV, and audio campaigns across DSPs.
- Demonstrated experience in developing and executing programmatic strategies that align with brand objectives and deliver measurable results.
- Advanced proficiency in data analysis, campaign performance tracking, and optimization techniques.
- Proficiency in programmatic platforms, including Google Display Network (GDN), The Trade Desk, DV360, and others.
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