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Display Marketing Manager

1 week ago

Lahore, Punjab, Pakistan Freelancerprox Full time

Job Overview:

Freelancerprox is seeking an experienced Programmatic & Display Advertising Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing programmatic strategies that align with our brand objectives and deliver measurable results.

Key Responsibilities:

  • Develop and execute programmatic strategies that align with brand objectives and deliver measurable results.
  • Manage campaign activation through DSPs, ensuring flawless execution and alignment with business goals.
  • Negotiate, source, and secure media inventory with key partners, ensuring premium placements.
  • Use data to refine targeting strategies and audience segmentation to enhance campaign performance and efficiency.

Requirements:

  • 4-6 years of hands-on experience in programmatic advertising, with a proven track record of managing display, mobile, video, CTV, and audio campaigns across DSPs.
  • Demonstrated experience in developing and executing programmatic strategies that align with brand objectives and deliver measurable results.
  • Advanced proficiency in data analysis, campaign performance tracking, and optimization techniques.
  • Proficiency in programmatic platforms, including Google Display Network (GDN), The Trade Desk, DV360, and others.