Senior Experiential Marketing Professional

4 days ago

Islamabad, Islamabad, Pakistan beBeeExperiential Full time 800,000 - 1,200,000
Job Description

We are seeking a seasoned Experiential Marketing Manager to lead the strategic development and execution of brand activations, corporate events, and sponsorships nationwide.

This role demands a blend of strategic foresight, creative execution, and operational rigor, bringing brands to life through high-impact, on-ground experiences that resonate deeply with our consumers.

You will serve as a key player within the Brand & Communications team, collaborating with internal and external stakeholders to ensure memorable, brand-aligned experiences that drive engagement, affinity, and conversion.

The ideal candidate will thrive in a fast-paced, challenging yet personally rewarding atmosphere by investing their experience and expertise in Events, Activations & Sponsorships.

Key Responsibilities
  • Design and implement data-driven experiential marketing strategies aligned with brand objectives.
  • Develop and pitch event concepts, activation roadmaps, and sponsorship plans.
  • Lead annual activation calendar planning and budget forecasting.
  • Oversee end-to-end execution of activations, events, and sponsorship programs, ensuring brand consistency and audience impact.
  • Manage on-ground operations, including agency and vendor coordination, logistics, and compliance.
  • Lead troubleshooting and live-issue resolution during event execution, on-ground brand activations, promotional campaigns, corporate events, sponsorships, and trade shows.
Performance & Insights
  • Track KPIs, monitor, measure, and report on the effectiveness of activations and sponsorships.
  • Lead post-event evaluation and insights analysis for continuous improvement.
  • Create executive reports and presentations for senior leadership.
Requirements

A Bachelor's or Master's degree in marketing, business, communications, or a related field is required. The ideal candidate should have at least 8 years of relevant experience in experiential marketing, events, activations, or sponsorship management.

Why Join Us?

As one of the leading employers in the country, we offer a unique professional culture, a flourishing lifestyle, and continuous learning and development opportunities.

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