
High-Performing Digital Marketing Strategist
7 days ago
The Role Overview
This role demands a data-first leader who can balance hands-on campaign management with long-term brand strategy, ensuring alignment with client business objectives and executive expectations.
You'll own end-to-end accountability for client success, from budget allocation to AI-driven creative innovation, while mentoring cross-functional teams and presenting actionable insights to C-suite stakeholders.
Main Responsibilities:
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- Develop and execute performance marketing roadmaps for client accounts, aligning quarterly goals with revenue targets and brand guidelines.
- Pioneer A/B testing frameworks for ad creatives, audience segments, and bidding strategies to scale campaigns while maintaining ROAS (Return on Ad Spend).
- Collaborate with content teams to develop AI-powered UGC/video content that aligns with performance insights and platform trends.
- Manage monthly ad budgets across Meta, Google, TikTok, and Snapchat, balancing short-term KPIs (lead gen, conversions) with long-term client growth.
- Implement predictive budget allocation models to maximize CAC efficiency and campaign scalability.
- Conduct deep-dive analysis of campaign metrics (CTR, CPC, LTV) using Google Analytics, Looker Studio, or Tableau, translating raw data into executive-ready reports.
- Build client-facing dashboards to showcase performance trends, forecast outcomes, and justify strategic pivots.
- Present monthly/quarterly performance reviews to C-suite stakeholders, highlighting actionable insights and growth opportunities.
- Act as the primary client liaison, resolving challenges with data-backed solutions and fostering long-term account retention.
- Direct a team of content creators, analysts, and ad specialists, providing clear guidelines for platform-specific best practices.
- Stay ahead of industry trends (e.g., AI tools, privacy changes) and pilot new technologies (e.g., ChatGPT, MidJourney) to maintain competitive edge.
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