Data Driven Business Strategy Professional

2 days ago

Karachi, Sindh, Pakistan beBeeanalyst Full time 12,000,000 - 16,000,000
Business Intelligence Analyst - Growth Focus

Daraz, South Asia's leading e-commerce platform, is looking for a Business Intelligence Analyst to join its Business Intelligence team. This high-impact role will play a critical part in unlocking growth levers, driving user acquisition and retention, and improving ROI across digital channels.

Key Responsibilities:
  • Analyze user acquisition, retention, and engagement metrics to drive data-backed growth strategies.
  • Partner with Growth, CRM, and Marketing teams to identify scalable user growth opportunities and optimize funnel performance.
  • Design and evaluate A/B tests and experiments across channels to improve key KPIs like CAC, CTR, conversion, and LTV.
  • Build and maintain dashboards and reports that track campaign performance, user cohorts, and lifecycle progression.
  • Drive deep-dive analyses to identify performance bottlenecks and recommend data-driven actions.
  • Collaborate with Data Engineering and Governance teams to ensure high-quality, consistent data pipelines and definitions.

Required Skills / Abilities:

  • 4+ years of experience in data analytics roles.
  • Strong SQL skills and proficiency in data visualization tools.
  • Advanced Excel for analysis and validation; Python is a plus.
  • Familiarity with growth metrics (e.g., CAC, LTV, retention curves, ROAS) and experimentation frameworks.
  • Strong business sense, communication, and problem-solving abilities.

Benefits:

  • International working environment and access to Alibaba's world-class ecosystem.
  • Ownership of key business levers and opportunity to make visible impact on user growth.
  • Fast-paced, innovation-driven culture with a strong focus on experimentation and data.
  • Career development opportunities in BI, Marketing, and Growth strategy.
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