Head of Growth Marketing

4 days ago

Karachi, Sindh, Pakistan beBee Careers Full time

Key responsibilities of this role include driving growth and revenue through effective marketing strategies, leading cross-functional teams to deliver excellent results, and developing a team culture that fosters collaboration and innovation.

  • Growth Marketing Manager - will be a self-starter, possess the leadership attributes required to successfully manage the team and client relationship and understand the strategies for adding roles to create efficiencies in their growing operation to help drive profitability.
  • Should be able to manage all digital marketing operations, assess and improve existing initiatives, and devise new strategies to increase revenue.
  • The Manager will also be responsible for creating and evolving a team culture that is collaborative, creative, customer-focused, and performance-driven.
  • Proven experience driving successful teams, including managing team morale.
  • You will lead the team in delivering a successful full-service offering across strategy, media planning, digital, social media, PR, and creative communications.
  • Lead, inspire, and motivate teams to understand and live company values and to deliver commercial goals and ambition.
  • Ensure every team is deploying best-in-class strategy and execution of campaigns, aggressively testing to improve ROI and achieving desired results.
  • Develop a rapid understanding of client needs and what it takes to drive leads for their business. Improve, update, and implement work processes and SOPs.
  • Develop and Implement QA and Testing processes across the organization.
  • Lead and develop new marketing programs; collaborate with BD/Sales and other business unit leaders to drive growth.
  • Set business unit's goals and objectives - and develop relevant key performance metrics for all roles (individual and team) to meet/exceed targets.
  • Improve customer retention by implementing a highly effective customer contact process focusing on key measurable touchpoints (including transparent data analytics reflecting how they perform for each client, ongoing and consistent customer communication, and key performance indicators).
  • Create an exceptional customer experience (as measured by direct feedback).
  • Develop, lead, and inspire the team, including recruiting, onboarding, coaching, and overall performance management.
  • Create an engaging working environment for team members to be excited to perform their daily duties. Identify, coordinate, and sometimes lead targeted training for the team's continuous professional development.
  • Collaborate with other business unit leaders to meet and exceed growth, retention, and customer experience goals.

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