Head of Digital Marketing

5 hours ago


Karachi, Sindh, Pakistan ibex. Pakistan Full time

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• Leading full-funnel digital marketing strategies aligned with recruitment goals


• Collaborating with media buyers and creative teams to guide campaign planning and audience segmentation


• Working cross-functionally with recruitment and business teams to translate hiring forecasts into digital plans


• Monitoring campaign outcomes, analyzing funnel drop-offs, and recommending optimizations across platforms


• Supporting the management in scaling the digital function and introducing new channels or formats

Who we're looking for:


• 3 - 5 years of experience in digital marketing strategy or campaign planning


• Strong understanding of paid media platforms (Meta, Google, LinkedIn, TikTok)


• Experience working with funnel metrics like CPL, CTR, conversion rate, etc.


• Analytical mindset with the ability to connect data to action


• A strategic thinker with excellent communication and collaboration skills

Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Public Relations
  • IndustriesOutsourcing and Offshoring Consulting, Advertising Services, and Broadcast Media Production and Distribution

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