
Conventional Marketing Expert for Offline Success
2 weeks ago
We are seeking a highly skilled and experienced Senior Conventional Marketing Manager to lead our offline marketing strategies and execution. This role is pivotal in enhancing brand visibility, driving footfall, and increasing sales through traditional marketing channels including print, outdoor media, in-store activations, events, and partnerships.
About the Role:- Develop and execute end-to-end conventional marketing strategies aligned with brand goals.
- Plan and manage ATL & BTL campaigns, including print, radio, outdoor, sponsorships, and activations.
- Work with agencies, vendors, and media partners to produce and deploy marketing collateral.
- Analyze and report on the effectiveness of traditional campaigns using KPIs and market feedback.
- Bachelor's degree in Marketing, Business, or related field (Master's preferred).
- 5+ years of experience in traditional/conventional marketing roles.
- Proven experience with ATL & BTL marketing campaigns.
- Strong vendor management and negotiation skills.
- Creative thinker with a data-driven approach.
- Mid-Senior level
- Full-time
- Marketing and Sales
- Industries: Retail Apparel and Fashion
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