Senior Public Relations Manager

1 week ago

Islamabad, Islamabad, Pakistan beBee Careers Full time

The role of PR Strategist requires a professional with a strong background in public relations and communications. Key responsibilities include developing and executing comprehensive public relations plans that align with the company's marketing and brand strategy.

Key Responsibilities:
  • Strategic PR Planning and Execution
  • Ambassador and Influencer Management
    • Identify, negotiate with, and manage relationships with brand ambassadors and influencers to drive brand visibility.
    • Ensure that ambassadors and influencers represent the brand consistently and align with the company's values and goals.
    • Monitor the impact and effectiveness of influencer campaigns and optimize strategies based on performance metrics.
  • Media Relations
    • Cultivate and maintain relationships with media outlets, journalists, and key influencers to secure coverage in relevant publications, both online and offline.
    • Develop press releases, media pitches, and other materials to generate media interest and manage the company's image.
    • Act as the primary point of contact for media inquiries, coordinating responses and managing crisis communications as necessary.
  • Content and Campaign Management
    • Oversee the creation and distribution of PR content, including press releases, media kits, newsletters, and social media updates related to PR campaigns.
    • Develop a content calendar in collaboration with the marketing team to align PR campaigns with seasonal events, launches, and industry trends.
  • Product Placement in Movies and Media
    • Identify and secure product placement opportunities in movies, TV shows, and digital media platforms to expand brand reach.
    • Work closely with production companies, agencies, and distributors to negotiate placements and track the exposure generated through these channels.
  • Brand Positioning and Reputation Management
    • Monitor brand sentiment and manage the brand's reputation in the public sphere, addressing any negative coverage or issues proactively.
    • Develop crisis communication plans and act swiftly in response to any PR crises to protect the brand's image.
  • Performance Analysis and Reporting
    • Track and analyse the performance of PR campaigns, ambassador/influencer partnerships, and media coverage.
    • Generate regular reports and provide insights on the effectiveness of PR activities, making data-driven recommendations for future campaigns.
Requirements:
  • Bachelor's degree in Marketing, Communications, Public Relations, or related field; Master's degree is a plus.
  • Minimum of 5 years in a public relations or communications role, preferably in sports, lifestyle, or entertainment industries.
Skills:
  • Strong media and influencer network with an ability to manage high-profile partnerships.
  • Exceptional written and verbal communication skills.
  • Proven experience in crisis management and brand reputation strategy.
  • Proficiency in PR analytics and familiarity with tools for tracking PR effectiveness.
Benefits:
  • Fuel Allowance
  • Medical Insurance
  • Free Lunch Facility
  • GYM Passport
  • Participatory Fund
  • Market Competitive Salary
  • SALES COMMISSIONS
  • Learning & Challenging Work Environment
  • Amazing Work Culture
  • Paid Time off
  • Group Life Insurance
  • Gratuity
  • Maternity Leaves

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