Public Relations Strategist

3 days ago

Islamabad, Islamabad, Pakistan beBeeInfluencer Full time 8,000,000 - 16,000,000
Public Relations Manager Role

The ideal candidate will be a strategic thinker with a deep understanding of media relations, influencer marketing, and brand communications.

Job Responsibilities
  • Strategic PR Planning:
    • Develop a comprehensive public relations plan that aligns with the company's marketing strategy.
    • Identify opportunities for brand-building through strategic partnerships, media relations, and influencer engagements.
  • Ambassador Management:
    • Identify, negotiate with, and manage relationships with brand ambassadors to drive brand visibility.
    • Ensure that ambassadors represent the brand consistently and align with the company's values and goals.
    • Monitor the impact of ambassador campaigns and optimize strategies based on performance metrics.
  • Media Relations:
    • Cultivate and maintain relationships with media outlets, journalists, and key influencers to secure coverage in relevant publications.
    • Develop press releases, media pitches, and other materials to generate media interest and manage the company's image.
    • Act as the primary point of contact for media inquiries, coordinating responses and managing crisis communications as necessary.
  • Content Management:
    • Oversee the creation and distribution of PR content, including press releases, media kits, newsletters, and social media updates related to PR campaigns.
    • Develop a content calendar in collaboration with the marketing team to align PR campaigns with seasonal events, launches, and industry trends.
  • Product Placement:
    • Identify and secure product placement opportunities in movies, TV shows, and digital media platforms to expand brand reach.
    • Work closely with production companies, agencies, and distributors to negotiate placements and track the exposure generated through these channels.
  • Brand Positioning:
    • Monitor brand sentiment and manage the brand's reputation in the public sphere, addressing any negative coverage or issues proactively.
    • Develop crisis communication plans and act swiftly in response to any PR crises to protect the brand's image.
  • Performance Analysis:
    • Track and analyse the performance of PR campaigns, ambassador/influencer partnerships, and media coverage.
    • Generate regular reports and provide insights on the effectiveness of PR activities, making data-driven recommendations for future campaigns.
Requirements
  • Bachelor's degree in Marketing, Communications, Public Relations, or related field; Master's degree is a plus.
  • Minimum of 5 years in a public relations or communications role, preferably in sports, lifestyle, or entertainment industries.
Skills
  • Strong media and influencer network with an ability to manage high-profile partnerships.
  • Exceptional written and verbal communication skills.
  • Proven experience in crisis management and brand reputation strategy.
  • Proficiency in PR analytics and familiarity with tools for tracking PR effectiveness.

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