Digital Marketing Specialist

7 days ago

Lahore, Punjab, Pakistan beBee Careers Full time
Job Title:
Digital Marketing Specialist - Conversion Optimization Expert

About the Role:
We are seeking a highly skilled Digital Marketing Specialist to join our team and contribute to the success of our business. As a key member of our marketing department, you will be responsible for driving digital growth through effective PPC campaign management.

Key Responsibilities:
- Plan, create, and execute diverse PPC campaigns across various digital channels.
- Monitor and optimize existing PPC campaigns to ensure maximum performance and ROI.
- Develop and implement social media strategies and campaigns to increase brand awareness and uplift brand equity.
- Create engaging content for all social media channels, including Facebook, Instagram, Snapchat, and TikTok.
- Analyze and produce comprehensive reports on campaign performance, drawing actionable insights for improvement.
- Collaborate with senior team members from various departments to generate valuable marketing and branding strategies.
- Identify potential revenue opportunities and contribute to strategic planning.
- Establish key performance metrics to measure the success of marketing initiatives.
- Develop and maintain a strong brand image to attract customers to our products and services.

Requirements:
- Proficiency in PPC marketing and understanding its integration into broader digital marketing strategies.
- Experience with data analytics in B2C enterprises and a data-driven environment is advantageous.
- Familiarity with web analytics platforms like Google Analytics or Webmaster is a plus.
- Strategic thinking and problem-solving abilities to address challenges and optimize campaigns.
- Social media handling experience with a keen understanding of various platforms and their audiences.
- Ability to stay updated on social media trends, tools, and applications for continuous improvement.
- Bachelor's degree in Marketing or Management Sciences field required.
- At least 2 years of similar work experience is required.
- Google AdWords Certified will be preferred.

Benefits:
- Paid Time Off.
- Company provided Lunch.
- Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, age, disability, or genetics.

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