
Senior Digital Marketing Specialist
2 days ago
This is a highly specialized role that requires expertise in multiple areas of digital marketing. As a Digital Marketing Manager, you will be responsible for developing and executing comprehensive digital marketing strategies to achieve business objectives.
You will oversee the entire process, from campaign planning to execution, analysis, and optimization. This includes managing web-based initiatives, search engine optimization (SEO) and search engine marketing (SEM), database marketing, email marketing, social media marketing, and display advertising campaigns.
The ideal candidate will possess strong analytical skills to measure and report the performance of all digital marketing campaigns against set targets (ROI and KPIs). You will also be required to collaborate with content and marketing teams to drive SEO in content creation and programming.
Key responsibilities include:
- Developing and executing digital marketing strategies aligned with business goals
- Oversight of marketing campaigns, identifying gaps for improvement on the customer buying journey
- Implementing strategies on online and offline channels to improve customer experiences
In addition, the successful candidate will brainstorm new and creative growth strategies through digital marketing, utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels, and contribute to social media engagement and brand awareness campaigns.
To succeed in this role, you must have a solid understanding of graphic design principles and the ability to work effectively with technical teams. A deep knowledge of digital media services, including SMO, SEM, SEO, and SMM, is also essential.
We are looking for a talented and motivated individual who can help us drive business growth through effective digital marketing strategies. If you have a passion for digital marketing and a proven track record of success, we encourage you to apply for this exciting opportunity.
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