Manager of Digital Expansion

3 days ago


Islamabad, Islamabad, Pakistan Mobilink Bank Full time
Key Responsibilities
  • Strategy Development: Establish and track key digital performance metrics (e.g., DAU, MAU, retention rates, conversion rates, churn, revenue growth).
  • Data Analysis: Build advanced tracking and monitoring analytics to manage top, middle, and bottom of the funnel in close collaboration with Products, Marketing, and Engineering teams.
  • Campaign Management: Partner with Marketing to design and execute targeted campaigns effectively for user acquisition while optimizing ROI and reducing CAC.
  • App Store Optimization: Optimize app store listings (title, description, keywords, visuals) to maximize organic downloads and improve visibility.


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