Digital Marketing Specialist

1 week ago

Lahore, Punjab, Pakistan beBee Careers Full time
Job Description
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  • Develop and execute national, regional, and local social media campaigns and social activations across owned and earned social channels, paid media opportunities, and multiple digital screens.
  • Lead marketing research and optimization initiatives to improve traffic, customer acquisition, and retention through A/B testing, landing page tests, etc.
  • Create and manage all digital marketing initiatives, including press, social media, email marketing, promotions, banners, and on-site copywriting during site development and throughout its life cycle.
  • Analyze project and individual website sales and performance to derive actionable insights to improve revenue, conversion rates, and lifetime customer value.
  • Serve as an in-house SEO expert, developing, maintaining, and applying on-site SEO strategy and projects, measuring SEO performances through regular reporting and analysis.
  • Manage Google Analytics tools and tracking initiatives.
  • Share findings with the team regarding trends and performance analysis.
  • Interact with other teams to inform them about product updates and performances.
  • Prepare regular performance reports for the Business Development Manager.
  • Track marketing campaigns, prepare performance analysis reports, and make recommendations for concurrent and future campaigns.
Key Responsibilities
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