Digital Marketing Director

5 days ago

Islamabad, Islamabad, Pakistan beBee Careers Full time
About This Role

We are seeking a strategic, creative, and execution-focused leader to drive our off-Amazon growth strategy for our brand portfolio. This role is perfect for someone who thrives in high-growth environments and can build and manage a high-performance team across various marketing channels.

Marketing Strategy & Leadership
  • Owning and leading the overall multi-channel marketing strategy across DTC websites, social platforms, email, influencers, and new marketplaces requires strong leadership skills.
  • Developing goals, KPIs, and reporting structures for each marketing function and holding channel owners accountable ensures alignment and success.
  • Collaborating with product, creative, and operations teams to align on campaign priorities and brand positioning is crucial for effective marketing.
DTC Website Growth (Shopify)
  • Driving qualified traffic and increasing conversion rates across Shopify stores requires a data-driven approach.
  • Implementing CRO strategies, including landing page optimization, split testing, and site merchandising, can lead to significant improvements.
  • Overseeing customer journeys, post-purchase flows, and retention strategies ensures a seamless user experience.
Email, CRM & Retention
  • Elevating email marketing and SMS strategy through campaign planning, automation flows, and list segmentation leads to increased engagement.
  • Boosting customer LTV through loyalty initiatives, win-back campaigns, and first-purchase to repeat-purchase conversion strategies results in long-term success.
Paid Media & Influencer Growth
  • Oversight of paid advertising strategy across Meta, Google, TikTok, Pinterest, and other paid channels maximizes reach and impact.
  • Building and scaling influencer and affiliate programs that deliver real performance drives tangible results.
  • Collaboration with Creative to test and iterate on ad creative performance leads to continuous improvement.
Analytics, Reporting & Optimization
  • Defining key marketing KPIs, dashboards, and reporting cadences provides visibility and insights for informed decisions.
  • Utilizing data to identify scalable growth opportunities and adjust budget allocation accordingly ensures optimal resource allocation.
  • Working with finance and operations to forecast marketing spend vs. return and profitability informs strategic planning.
Team Management & Hiring
  • Leading and mentoring a growing team of channel specialists, content creators, and media buyers requires strong leadership and management skills.
  • Cross-functional collaboration with the Amazon and product teams while retaining ownership of off-Amazon growth channels ensures successful outcomes.
  • Evaluating external agencies or freelancers as needed and ensuring ROI-positive partnerships adds value to the organization.

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