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Email Marketing Professional

1 week ago

Lahore, Punjab, Pakistan PRG Pakistan Full time

We are seeking a talented Email Marketing Professional to drive impactful digital campaigns. The ideal candidate will have 3-4 years of experience in crafting compelling email content, optimizing marketing strategies, and driving measurable results.

Key Responsibilities:
  1. Develop and execute effective email marketing campaigns to engage our audience and align with brand goals.
  2. Create engaging email content that resonates with the brand voice and marketing objectives.
  3. Manage email lists, segmentation, and personalization strategies to target specific audience groups.
  4. Conduct A/B testing to optimize subject lines, content, and calls-to-action.
  5. Monitor email performance metrics (e.g., open rates, click-through rates, conversions) and provide actionable insights for improvement.
Requirements:
  1. Bachelor's degree in Marketing, Communications, or a related field.
  2. 3-4 years of proven experience in email marketing, including campaign management and analytics.
  3. Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, ActiveCampaign).
  4. Strong analytical skills and the ability to interpret data to improve performance.
  5. Excellent written and verbal communication skills in English.
  6. Knowledge of HTML, CSS, and email designing best practices.