Digital Marketing Specialist

2 weeks ago

Lahore, Punjab, Pakistan beBee Careers Full time
Job Title: Digital Marketing Strategist

We are seeking a results-driven Digital Marketing Strategist with expertise in search engine optimization (SEO), particularly in international markets. The ideal candidate will develop and execute SEO strategies that drive organic traffic, improve search engine rankings, and enhance digital visibility.

The successful candidate will have strong expertise in on-page and off-page SEO, as well as technical SEO, including meta tags, structured data, internal linking, and mobile optimization. Additionally, they will be proficient in SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, and Screaming Frog.

The role requires experience in keyword research, competitor analysis, and content optimization to improve search performance. The successful candidate will also be responsible for implementing on-page and technical SEO improvements, monitoring website issues, and coordinating with developers for fixes.

The ideal candidate will have highly developed analytical skills with a data-driven approach to decision-making. They will be able to set aggressive targets and deliver measurable improvements while maintaining excellent communication and reporting skills for regular performance updates with senior leadership.

Key Responsibilities:
  • Develop and execute SEO strategies to achieve high rankings in global search engines.
  • Conduct comprehensive keyword research, competitor analysis, and content optimization to improve search performance.
  • Implement on-page and technical SEO improvements, including meta tags, structured data, internal linking, and mobile optimization.
  • Monitor and troubleshoot website issues, coordinating with developers for fixes.

Requirements:
  • Minimum 5-7 years of proven experience in SEO, with a track record of ranking websites in international markets.
  • Strong expertise in Google Search algorithms, on-page SEO, off-page SEO, and technical SEO.
  • Proficiency in SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, and Screaming Frog.
  • Solid experience in content optimization, keyword research, and competitor analysis.
  • Experience in website security, maintenance, and troubleshooting is a plus.

Benefits:
  • Competitive salary with performance-based incentives.
  • Opportunity to work in a fast-paced, high-impact environment.
  • Career growth and continuous learning opportunities.

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