Customer Engagement Manager

5 days ago


Islamabad, Islamabad, Pakistan Yourdoctors Full time
Email Marketing Campaigns Specialist

We are looking for a highly skilled email marketing specialist to join our team and help drive the success of our email marketing campaigns. The ideal candidate will have a proven track record in email marketing and excellent copywriting skills.

In this role, you will develop and execute email marketing campaigns aligned with the company's marketing objectives. You will also write compelling and engaging email content, segment and target audiences effectively, and monitor and analyze email performance metrics.

Key Responsibilities
  • Develop and execute email marketing campaigns aligned with the company's marketing objectives.
  • Write compelling and engaging email content that drives conversions and enhances brand engagement.
  • Segment and target audiences effectively to personalize messaging and maximize email performance.
  • Monitor and analyze email performance metrics (open rates, CTR, conversion rates) to optimize future campaigns.
  • Create strategies to increase customer lifetime value (CLTV).
  • Collaborate with the design and content teams to ensure emails align with brand guidelines and marketing goals.
  • Identify opportunities for cross-selling and upselling through targeted email strategies.
  • Conduct A/B testing to enhance campaign performance and audience engagement.
Requirements
  • Minimum 3+ years of proven experience in email marketing.
  • Demonstrated success in managing high-performing email marketing campaigns.
  • Strong copywriting skills with the ability to craft engaging, persuasive content.
  • Solid understanding of email marketing metrics, analytics, and best practices.
  • Familiarity with email marketing platforms (e.g., MailChimp, Klaviyo, Customer.io, or HubSpot).
  • Experience with audience segmentation and marketing automation.
  • Excellent analytical skills and data-driven decision-making capabilities.
  • Strong attention to detail and organizational skills.


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