Senior Channel Growth Strategist

5 days ago

Islamabad, Islamabad, Pakistan beBee Careers Full time

Job Summary: We are seeking a strategic and results-driven Senior Manager Channel Planning professional to lead our sales channel planning and execution.

About the Role: As a key member of our team, you will be responsible for developing and implementing comprehensive channel strategies to drive subscriber growth, market penetration, and revenue diversification.

Key Responsibilities:

  • Strategic Channel Planning: Formulate and execute channel strategies to drive subscriber acquisition, recharge growth, and market penetration.
  • Product Availability & Market Penetration: Develop nationwide strategies to ensure optimal product availability and support growth in mass segment recharge through efficient resource allocation and investment management.
  • KPI Formulation & Target Setting: Develop and align KPIs and target-setting frameworks with organizational objectives, ensuring continuous monitoring and achievement of performance goals.
  • Franchise & Retail Channel Optimization: Design and implement strategies to strengthen franchise and retail networks, ensuring product availability and effective trade policies & promotions.
  • Budget Planning & ROI Management: Oversee nationwide sales and distribution budget planning, ensuring efficient resource allocation and healthy ROI for business partners.
  • Digital Transformation: Spearhead the transition from traditional to digital platforms, overseeing channel-related system development projects to enhance business continuity and efficiency.
  • Innovation & Revenue Diversification: Develop new business avenues such as broadband (FTTH), integrating channel strategies with go-to-market plans to drive incremental revenues.
  • Sales Quality & 4G Development: Drive initiatives to improve sales quality and 4G penetration, leveraging analytics and trade promotions to ensure consistent growth and customer retention.
  • Channel Insights & Predictive Analytics: Implement advanced analytics for sales trend monitoring, predictive modeling, and competitive insights to inform strategic decisions and optimize channel performance.

Eligibility Criteria:

  • Education: Bachelor's Degree or above
  • Work Experience: Minimum 4 years' experience

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