Senior Product Marketing Specialist
2 weeks ago
This is a key position in the development of our products, involving the creation and execution of launch strategies.
- Develop marketing plans for new product launches, ensuring alignment across teams.
- Conduct market research to refine positioning and messaging.
- Work closely with cross-functional teams to develop launch strategies.
Key Responsibilities:
- Craft compelling value propositions and content that resonates with the target audience.
- Develop key assets such as website copy, landing pages, sales decks, and case studies.
- Shape product development and roadmap based on market research and customer insights.
- Define and optimize pricing and packaging strategies.
- Ensure consistent messaging across all channels.
Requirements:
- Minimum 2+ years of experience in product marketing or related fields.
- Strong understanding of GTM strategies and product positioning.
- Experience conducting market research and competitive analysis.
- Ability to craft clear, compelling messaging and positioning.
- Comfortable working cross-functionally with various teams.
- Strong analytical skills with data interpretation and actionable insights.
- Excellent written and verbal communication skills.
- Self-motivated and adaptable in a fast-paced environment.
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