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6 days ago
The ideal candidate will have a deep understanding of the apps business model, including how to monetize apps through advertising and user acquisition.
Some of the key responsibilities of this role include:
- Developing and executing marketing campaigns across all channels, including search, display, social, and app store optimization (ASO)
- Managing and optimizing Google Ads campaigns to achieve target ROAS and CPA
- Using Firebase to track and analyze user behavior, identify trends, and improve app engagement
- Working with the product team to understand user needs and develop marketing campaigns that address those needs
- Collaborating with other marketing teams to create integrated marketing campaigns
- Tracking and reporting on campaign performance and ROI
Qualifications:
- 5+ years of experience in apps marketing, preferably for Google Play apps
- Strong understanding of the apps business model, including monetization and user acquisition
- Experience using Google Ads and Firebase
- Excellent analytical and problem-solving skills
- Ability to work independently and as part of a team
- Excellent communication and presentation skills
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