Digital Marketing Specialist

6 days ago

Lahore, Punjab, Pakistan beBee Careers Full time

Job Overview

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This role is designed to support the marketing team in executing effective campaigns through paid media management, campaign planning, market research, and cross-departmental coordination. The primary objective is to enhance the performance of paid media initiatives and maximize return on investment.

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  • Paid Media Campaign Management
  • The ideal candidate will plan, launch, and manage Paid Media Campaigns across various digital platforms, ensuring timely delivery and alignment of campaign creatives.
  • Market Research and Analysis
  • The successful candidate will conduct market research to identify suitable car models for promotion and determine the most effective platforms for maximum ROI.
  • Cross-Functional Collaboration
  • They will collaborate with the production team to ensure smooth execution and alignment of campaign creatives, as well as strategize and coordinate the execution of multiple simultaneous media campaigns.
  • Real-Time Optimization
  • The ideal candidate will optimize campaigns in real-time to improve ROI, reduce Cost per Lead (CPL), and enhance overall performance.
  • General Marketing Support
  • Support general marketing initiatives and assist in related activities as required.">
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Required Skills and Qualifications

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  • Digital Marketing Expertise
  • The ideal candidate should have proficiency in paid media platforms (Google Ads, Facebook Ads, etc.) and strong analytical skills with experience in campaign performance tools (e.g., Google Analytics, Meta Business Suite).
  • Communication and Coordination
  • Excellent communication and coordination skills are essential for this role, along with the ability to multitask and work under tight deadlines.
  • Digital Marketing Trends
  • A strong understanding of digital marketing trends and audience targeting is necessary for success in this position.
  • Problem-Solving
  • Creative thinking with a problem-solving mindset is also required.">
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Qualifications

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  • Academic Qualifications
  • Bachelor's degree in marketing, Business Administration, Communications, or a related field.
  • Professional Experience
  • 1 to 2 years of experience in digital marketing, paid media campaigns, or performance marketing.
  • Certification
  • Certification in Google Ads, Meta Blueprint, or related platforms is an added advantage.">

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