Senior Digital Marketing Specialist

4 hours ago

Rawalpindi Cantonment, Pakistan beBeeDigitalMarketing Full time 8,000,000 - 12,000,000

We are seeking a Digital Marketing Strategist to join our marketing team. This role will involve developing and maintaining statistical models to evaluate marketing contributions and advising on marketing strategies.

Key Responsibilities:
  1. Collaborate with cross-functional teams to identify opportunities for advanced data analysis and optimize performance.
  2. Conduct exploratory data analyses and investigations to solve problems using machine learning techniques.
  3. Present findings and recommendations to stakeholders effectively communicating complex analysis.
  4. Develop relevant data sources with IT and Reporting teams.
  5. Operationalize and maintain statistical models within BI dashboards.
  6. Promote best practices and provide training on insights across the marketing organization.
Collaborative Relationships:
  • Work with Marketing Operations, media, web, IT, and Marketing teams.
  • Support marketing performance optimization across various channels.
Skills and Competencies:
  • Familiarity with brand campaigns and online trends.
  • Strong news judgment and trend analysis skills.
  • Proficiency in social media platforms.
Personal Attributes:
  • Understanding of the lifestyle market.
  • Excellent presentation, analytical, and communication skills.

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