Senior Brand Strategist

5 days ago

Karachi, Sindh, Pakistan beBeeCustomerMarketing Full time 3,500,000 - 4,000,000
Job Title:

Customer Marketing Specialist

Overview

The Customer Marketing Specialist will report to the Head of Commercial Excellence and is responsible for driving sales and margin growth within Pharmacy Channels.

  • Drive brand and pack channel mix to where profit growth lies – proactively.
  • Invest in promotional activities against consumer objectives.
  • Invest in winning customers through holistic strategies.
Key Responsibilities:
  • Develop and execute trade channel strategies aligned with company growth objectives, focusing on channel-wise distribution optimization.
  • Improve in-store visibility by deploying best-in-class trade tools, ensuring shopper engagement and call-to-action.
  • Manage gross-to-net/trade investment budgets on a monthly, quarterly, and annual basis, taking ownership of end-to-end trade spends.
  • Collaborate effectively with stakeholders across marketing, finance, sales, and supply chain functions.
  • Manage promo line investments for A&P, ensuring tracking, forecasting, and execution.
  • Support key trade investment pillars and active mix management in NRM work streams.
  • Monitor and audit relevant commercial SOPs to ensure all actions align with provided guidelines.
  • Conduct extensive market visits to gain channel insights and understand shopper trends.
  • Implement planograms (activity grids) as per brand strategy and prepare merchandising guides for the sales team.
  • Plan all elements of promotions, including order placement, forecasting, and local implementation team briefings in coordination with sales teams.
  • Perform pre- and post-analysis for activities, evaluating consumer promotions and carrying forward key learnings for promotion quantities.
  • Work closely with sales heads to identify opportunities for penetration into existing channels and distribution into new channels.
  • Participate in joint business planning for key accounts and budget allocation, coordinating with marketing and sales to effectively deploy budgets for shelf rentals, periodic displays, multibuys, and R&A.
  • Prepare trade promotion calendars on a quarterly basis and circulate them to stakeholders.
  • Coordinate with area teams for best practices sharing and presenting Pakistan pharmacy channels.
Skills and Qualifications:
  • Bachelor's degree in Business Administration, Marketing, or Communications, or an equivalent qualification. A master's degree in management is preferred.
  • A minimum of 4-5 years' experience in Trade Marketing or Brand Management in a reputable FMCG company.
  • Effective communication skills and a command of the English language.
  • Strong analytical and presentation skills.
  • Good knowledge of trade marketing and brand plans.
  • Understanding of distribution and logistics management.
  • Management of budgets and financial regulations.
  • Hands-on experience dealing with trade channels.
  • Management of agencies and suppliers.
  • Deep understanding of P&L, retail math, analytics, financial modeling, forecasting, etc.
  • Problem-solving skills, sound judgment, and decision-making ability, with the capacity to handle ambiguity.

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